Panama Pacific Exposition: Tower of Jewels

In a post from last July I mentioned the Tower of Jewels, an exhibit at the 1915 Panama Pacific Exposition in San Francisco. This week I received in the mail three real photo postcards of the Tower of Jewels.

The above is a night view of the Tower of Jewels. It was the tallest of all the buildings at this exposition, and also the glitziest. The tower was covered in over 100,000 Novagems, which swayed and glimmered in the wind and also at night when lights where shining on them. Visitors could buy gem-related souvenirs, including brand new Novagems, and after the fair closed, Novagems from the tower were sold for $1 a piece.

Another night view, this one showing how none of the other buildings compare in size.

The Avenue of Palms with the Tower of Jewels in the background.

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