Dwig’s “Everytime” series was published by Raphael Tuck & Sons as a set of 12 cards. In every card, there is a man who sees a woman’s image wherever he is, whether it’s in a tree, wave, cloud, or in this case, a cloud of smoke from his cigar. Perhaps they had recently broken up? This card was mailed in May 1913 from Hazel to Roy Collier in St. Paul, Minnesota.
You can see all 12 cards in the set here.