This ruffly edged linen shows the Sun & Surf Villas in Miami Beach, Florida. As you can see under the asterisks in the upper left corner, the villas used to be the Helen-Mar Villas. They were located on the ocean at 41st Street and Collins Avenue. This card was mailed in February of 1944, so the conversion happened sometime prior to that.
I often see colorful Florida linens in 25 cent boxes. I like them because they are so colorful and often art deco. I like the little umbrellas on the beach. The card was mailed back home to the sender Eleanor’s parents in Rockford, Illinois.