“Utilizing the graceful curve of the court entrance to the Business Systems and Insurance Building as a background, this garden contains thousands of prize-winning roses of various colors, and provides a colorful resting place for the visitor. The building houses exhibits of banks, insurance companies, and other business enterprises as well as a restaurant.”
This was considered a relatively dull exhibit because of it’s purpose- showcasing office equipment, life insurance, and banking displays- but there was one popular display, the Giant Underwood Master Typewriter.
This is my favorite, most colorful card of the New York World’s Fair. It features the 14-ton Giant Underwood Master Typewriter.
“Operates daily at the Underwood Elliott Fisher Exhibit in the Business Systems and Insurance Building at the New York World’s Fair. This huge machine, weighing 14 tons, is 1,728 times larger than the regular Underwood Master. It required 3 years to build. Each typebar weighs 45 pounds and the carriage alone weighs 3,500 pounds. Letters are typed on “stationery” measuring 9 by 12 feet, and the ribbon in the machine is 100 feet long and five inches wide. Two box cars were required to transport the Giant to the World’s Fair.”
The sender of the typewriter card wrote “If you had this one you could print road signs.”